Show will give businesses a boost

TAKING an exhibition stand at the Guernsey Press Homelife Show can bring enormous benefits for small businesses.

Show director Julie Settle, left, and executive Marguerite Talmage believe the event gives companies a unique opportunity to promote their business. (Picture by Steve Sarre, 1340670)
Show director Julie Settle, left, and executive Marguerite Talmage believe the event gives companies a unique opportunity to promote their business. (Picture by Steve Sarre, 1340670)

TAKING an exhibition stand at the Guernsey Press Homelife Show can bring enormous benefits for small businesses.

Show director Julie Settle said the event offers traders a chance to meet their customers face-to-face. ‘It gives an opportunity that businesses do not usually get, of having 8-10,000 people coming to them. They can demonstrate their product and really show it off,’ said Mrs Settle.

The Homelife Show is the first Guernsey consumer event of its kind for six years. One was held in Jersey last year and will take place in both the Sir John Loveridge and David Ferguson halls at Beau Sejour from 8-10 November this year.

Companies as diverse as CI Reef Keepers, Marine & General, frozen ready meals producer Cook and interior designer Lucy Brouard have already signed up.

Mrs Settle added that the show gave companies an opportunity to promote their business in a way that was distinct from but complemented traditional advertising.

‘Businesses now operate with very tight budgets and are looking at how efficiently they can spend it.

‘Everyone is looking for a much bigger return on their investment these days. Instead of spending on something like a radio campaign, where they cannot measure the benefit, a business can take a stand at the show and actually see an increased measure of business.

‘Also, the business-to-business side of the show works really well.’

Visitors will be able to see cookery demonstrations by Channel Islands chef of the year Daniel Green, of the Auberge restaurant, in the concourse. He will be joined by Tony Leck, head chef at the Pavilion in the Park, and other foodies including Ray Lowe from Meadow Court Farm and cheese producer Fenella Maddison.

There will also be a dedicated children’s area provided by Sunshine Nursery. ‘It used to be that parents did not bring their children, but now families want to go together to these kinds of events. Parents will be able to leave their children to be entertained.’

* There are still a few stands available for this year’s show. Contact show executive Marguerite Talmage on 07911 719081 or email marguerite@ec-jersey.com.