New owners bring new opportunities for Sure

THE new owners for Sure in the islands have brought 'many opportunities and renewed optimism', according to its chief executive.

Eddie Saints, chief executive of Sure International
Eddie Saints, chief executive of Sure International

THE new owners for Sure in the islands have brought 'many opportunities and renewed optimism', according to its chief executive.

Eddie Saints said that the takeover by Bahrain Telecommunications Company Batelco, which was announced last December and completed in April when it bought some of Cable & Wireless Communications' islands business, had signalled a 'renewed focus' on residential and corporate customers.

'Batelco has made a firm commitment to the continuing development of Sure as a market leader and its aim is to build a telecoms business of global relevance, of which the Channel Islands will be an important part,' said Mr Saints.

The company was beginning to focus on the launch of 4G services in the island while still attempting to manage public expectations over broadband speed.

'Managing customer expectations, particularly in relation to broadband, is a continual challenge for all of the telecoms companies,' said Mr Saints.

'There is a considerable amount of confusion relating to speeds, pricing and connectivity and we have been looking at ways in which we can make information more accessible.

'The broadband network that Guernsey has far exceeds anything that a comparable town of 60,000 people would have in the UK. People have become too focused on speeds without actually knowing what impact a slight increase or decrease would have on their ability to go about their normal internet activity.'