The action of this unique local event takes place in and around Rocquaine Bay in Torteval every August.
It's a testament to its popularity that even in poor weather, the crowds turn out and children in bathing costumes take to the beach to participate in the numerous - and often whacky - events.
A small group of stalwarts comprise the Rocquaine Regatta Association, and ensure that no matter what happens during the afternoon, there is never a dull moment.There are rather more street entertainers these days, reflecting the growing trend towards this sort of attraction.
There are events at sea, too, with boat races and swimming races attracting a large number of entrants.
The sand castle competition is a particular favourite among young and old, while bicycle and 'chariot' races provide an exciting and often hilarious spectacle. There is also entertainment on the stage, positioned on the main road running above the beach.
Here the audience is treated to such delights as the Rocquaine bathing beauty competition and the mini-macho contest, where budding musclemen get a chance to show off their physiques.