Branding specialist ‘honoured’ to have first image right entry

CORPORATE and personal branding specialist Lesley Everett is the first entry in Guernsey’s new image rights register.

Lesley Everett of Walking TALL International, based in Berkshire, is the first entry in Guernsey’s new image rights register.
Lesley Everett of Walking TALL International, based in Berkshire, is the first entry in Guernsey’s new image rights register.

CORPORATE and personal branding specialist Lesley Everett is the first entry in Guernsey’s new image rights register.

Ms Everett, managing director of Walking TALL International, based in Berkshire, said it was a great honour to be the very first in the world to take advantage of the image rights legislation and to register her image.

‘Having worked on the project in my role as an international personal brand consultant and speaker, it gives me great pleasure to experience the legislation for myself and be part of this unique and much-needed legislation to protect an individual’s brand and image,’ she said.

‘I have no doubt that this will be a highly popular service with celebrities and high-profile personalities throughout the world and I am thrilled to be a part of it.’

Comments for: "Branding specialist ‘honoured’ to have first image right entry "

Dani

P B Fallas been robbed!

What a Guernsey Shambles.

Sarnia cherie, my heart longs for thee

Fiddlesticks there were so many people in the world who's image I was going to use without their permission and lesley everett was top of that list oh well i'll get back to developing my underwater bumblee bee farm...

Tim

Ok, so you register your image rights and pay between £1000 - £5000, ( according to radio Guernsey) for the privilage of registering. What do you get out of it?

Does the register protect your rights?

Do they do anything other than accept a fee from you for registering them?

If someone from outer Mongolia downloads and uses your rights, does the register act on your behalf?

I think you'll find that you are out on a limb and your only recourse is legal action, by employing an Advocate.

It all seems, on the face of it, just another way of relieving people of money. A bit like many pension providors.

Perhaps someone would like to suggest something otherwise.

Ray

Tim

Yes,I hope someone comes forward and explains what the gain is

I'm guessing that like a patent,if your registered rights are infringed you either,through an expensive Advocate's letter,get the 'infringer' to agree to pay compensation or the matter is taken to the Guernsey Civil Court ? through an expensive Advocate

No wonder the Advocates appear to be welcoming this first for Guernsey,but it could be good business for the Airlines , Condor and local Hotels too?

If the guy in Outer Mongolia ignores all correspondence I suppose he could be fined in his absence and HM Sheriff ( possibly with a couple of fact finding Deputy hangers-on)will have to go out there and arrest his Yak

Jeff

The gain would be more found in the example of a football player that has his image rights paid into a Guernsey company that owns the rights to the image - he would then likely receive this money in some 'fancy' way to avoid (not evade!) tax or significantly reduce the amount due.

It's a minefield that's for sure and as usual the only people that are really going to benefit is the lawyers! But there again it is tax lawyers like these that are the main driving force of the big-money-business in the island so for people to turn around and say it's a great opportunity for the fiduciary sector of finance, think again!

Scarlett

Someone took a picture of my cat once.

My cat is now an international superstar, so can I go sue them?

Seriously, this might have looked like a good money spinner, but how on earth are they going to enforce it?

Tim

Scarlett,

I believe, at great expense to the person who will already be paying a lot to register those image rights.

This appears to be aimed at high profile people who will probably think; Well it appeared a good idea at the time, as they continue pouring out thousands to advocates to pursue those using their registered images.

markB

Well I suppose if a fashion magazine took a photo of say Deputy Gollop without him knowing, then used it to help sell their magazine... Then Deputy Gollop should be entitled to either stop them using his image or be paid for its use.........hypothetically speaking of course!!

Ray

So if Deputy Inglis had registered his image he could sue the Guernsey Press for photographing him parking in a disabled space ?

Sam

I think the press are exempt Ray, in most circumstances, but Deputy Inglis should certainly be up in front of the States members "Code of Conduct", Panel, but they are pretty useless as well

becks

Just how much does this service cost and what exactly do you get for your money?

I`m sure I`ll never use the service but it is nice to know what the other half think they need protection from.