Tennis ace Heather is voice of latest VisitGuernsey ads
MORE than £400,000 has been spent on VisitGuernsey's advertising campaign, which includes television adverts launched this week.
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The adverts are being shown on national and regional television in the UK and promote the Bailiwick as a great place to enjoy the sea and the beach, with a voice-over from local tennis star Heather Watson.
They will be shown on several channels, including ITV and Channel 4 London, ITV2, ITV3, Disney, TCM, Film 4 and Sky 1.
A marketing and tourism spokesman said the television advert shown last summer had proved effective in getting people interested in the Bailiwick.