26% of men abandon diet 'after day'

A quarter of men who made a New Year's resolution to lose weight will have already given up on their diets, a poll suggests.

aa4a635e-73af-11e3-8cd4-0a0c0223000020140104T152844
A poll of 2,000 adults found that a third of Britons thought about losing weight at least once a day

A quarter of men who made a New Year's resolution to lose weight will have already given up on their diets, a poll suggests.

Some 26% of men abandon their diets after one day, a survey found.

Meanwhile, one in 10 women cave in to cravings for unhealthy food after 24 hours and 31% give up their diet within one week , according to health firm Bupa.

Its poll of 2,000 adults found that a third of Britons thought about losing weight at least once a day.

And w hile experts said that shedding stones worked best with a combination of a healthy diet and exercise , only 30% of people said they would always do physical activity alongside a diet.

Dr Tim Woodman, medical director at Bupa said: " This time of year we see a flurry of diets offering a quick fix.

"Fad diets might help you lose a few pounds at first, but they won't help you stay a healthy weight in the long run.

"The only healthy way to shed excess fat and keep it off is to eat healthy, nutritious meals and increase physical activity."