All systems go for Noho

GUERNSEY-based property developer CPC Group has gained planning permission for its latest luxury development. But the plan to convert the former Middlesex Hospital into housing is a bit of a departure from the company's norm.

All previous London developments have been in Belgravia, but this one is in north Soho and is aimed more at the City workers' market.

Alongside the 261 new homes, are plans for shops and office space for the first time.

The development is owned by Project Abbey (Guernsey) Limited, a partnership of CPC Group and Kaupthing Singer and Friedlander.

Architect Ken Suttleworth, of the world-renowned Make practice, said he was absolutely delighted that the innovative project had received approval.

He said the key driver of the design had been the need to open up the site.

It will combine impressive architecture with the creation of internal open-air public space - the first such amenity in this area of London.

'This public garden will also enhance public access to the fascinating and jewel-like chapel at the centre of the site which has, until now, been concealed within a maze of old hospital buildings.'

The scheme will be known as Noho Square, reflecting the surrounding media and music-based industries.

CPC chief operations officer Richard Williams said it was a landmark site which required a strong, dynamic name to define it for the future.

'Noho Square will cater to the needs of dynamic professionals who until now have been denied the option to live close to where they work.

Chief finance officer Steve Smith said they would not all be luxury flats as the area did not lend itself to that.

'A couple of the penthouses may be very expensive, but most units will be in the low millions.'

The internal public plaza will access a range of shops.