Creative industry questions rebrand
DOUBT has been cast over the benefits of rebranding Aurigny by experts from the island's creative industry.
They were giving their views after deputies agreed to an investigation into the idea of rebranding, in a move that could coincide with the airline's 50th anniversary.
Tony Tostevin, managing director of TPA Creative, which has worked on brands such as Sure, Opus Private and Guernsey Dairy, did not think rebranding the airline was necessary.
'I don't understand the business imperative for Aurigny to completely rebrand,' he said.
'It's well known in its market, the product remains consistent and, I have no doubt, will continue to generate the same revenues locally with or without a rebrand.'
An Aurigny spokesman said it estimated the cost of rebranding 'could be in excess of £750,000'.
