Local firm will 'freshen up' Aurigny brand
AURIGNY has appointed the Guernsey-based company Oi as its new marketing, design and digital agency, with airline officials hoping to 'freshen up' the company's brand.
Oi has also been tasked with implementing a modern marketing strategy, and redesigning the airline's in-flight magazine, En Voyage.
It will also be expected to launch new marketing initiatives to help raise Aurigny's profile, both locally and nationally, as part of the contract.
Aurigny commercial director Malcolm Coupar said the decision came after a comprehensive tendering and review process.
'With an impressive amount of destination marketing expertise under their belt, and having worked with Thai Airways for the past six years, Oi had a valuable insight into the aviation industry,' he said.
