Inspiring and growing builders of tomorrow part of Myra's job

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WHEN Myra Lind was growing up and playing with Lego with her brother, she never imagined that one day she would living in Denmark, working to inspire new generations to love the classic toy.

The 36-year-old former St Sampson's Secondary student has lived in Denmark for eight years and joined Lego in 2009 as an assistant marketing manager. Since then she has moved around the business, working on several projects.

'I love the variety of working for Lego,' she said.

'No position has been the same, and every product line can present a different challenge. I also love the brand. I love our mission of inspiring and growing the builders of tomorrow. It really resonates with me on just how important the role of creative play in developing young minds is, and I truly believe that creativity and being creative is a skill which some of us as adults forget a little as we get older, but is so important for society.'

After finishing her degree in marketing, Myra returned to Guernsey with her Danish boyfriend Heinrich for five years and they got married in 2006. Then in 2008, after wondering what it would be like, the couple decided to move to Denmark. Myra spent a year learning Danish. They had planned to stay for at least two years and nine years on they are still enjoying the country.

Since joining Lego, Myra has worked on marketing the Lego Universe online multiplayer game, as well as rebranding Bricks & More as Lego Classic. Her current role is as marketing lead on Lego Speed Champions and Lego Minifigures, meaning she works with model designers, develops packaging and projects' communications campaigns.

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