Ex-Orchard boss has no plans to retire
THE way that individuals and businesses respond to mistakes in communication will make or break their futures, according to one of the leading figures in professional comms in Guernsey.
Steve Falla sold Orchard PR, the company he founded 21 years ago, last year to senior colleagues Chris Chilton and Brooke Keynon.
He remains with the business, however, with no plans to retire.
‘My real hope for 2018 is that professional, clear communication will cut through the noise of fake news, artificial intelligence and unethical practice that has been too dominant internationally, nationally and even locally in recent times,’ he said.
‘An ill-judged social media post, speaking too much and listening too little, or mistakenly thinking that the democratisation of communication through the digital revolution won’t find you out are all pitfalls for those who haven’t adapted to a new communications environment. There’s no point in blaming Twitter, or some other communications channel, for errors of judgement and needless slip-ups.
‘When used properly, such tools are enormously powerful in achieving authentic stakeholder engagement.
‘Everyone makes mistakes and the good news is that we’re allowed to, but it’s what we do next that will make or break our business reputation.’
Full story in today's Guernsey Press