Press’s owner to buy creative digital agency
THE Channel Islands Media Group, which last year purchased the Guernsey Press, has agreed to acquire creative digital agency TPA Guernsey Ltd.
CIMG, a joint venture between Bailiwick Investments Ltd and MXC Guernsey Ltd, was formed with the ambition of creating a one-stop solution for the marketing, content and digital needs of Channel Islands businesses, while continuing to produce the quality news and editorial content that is an essential ingredient to island life.
The acquisition of TPA is a strategic purchase that will both expand CIMG’s service offering and enable the digital transformation of the Guernsey Press.
TPA will lead this essential project, while continuing to offer independent marketing and digital services to clients across the Channel Islands and abroad.
‘More and more people want to consume news and local information conveniently online, where increasingly we all spend a large portion of our time. CIMG has recognised that the group will benefit from the creative and technical expertise that TPA can offer to deliver this transformation in the way that islanders get their local information,’ said a spokesman for CIMG, adding that ‘a printed newspaper will continue to be published for the foreseeable future.
‘At the same time, we are excited to be able to offer an unrivalled professional service from our mix of marketing, creative, technical and content production capabilities.
‘The team will have a wealth of knowledge across marketing disciplines, coupled to data that local businesses can access as they seek to grow their markets here and abroad.’
CIMG will strengthen its leadership as a result of the deal. TPA’s existing owners will become shareholders in the group and their board will join the team setting the future direction of CIMG.
‘This is a unique opportunity for us. Not only will we have the chance to work on one of Guernsey’s oldest and most recognisable brands in the Guernsey Press, but we’ll have a deeper bench of smart, capable people to accelerate the work we do with existing digital, brand and marketing clients,’ said TPA chief executive Tony Tostevin.
‘We’ve always believed that smart thinking is the key to unlocking value for our clients; now we can add a whole new dimension to the insight that we deliver.
‘Everyone at TPA is enthusiastic to build on the hard work of recent years that’s led us here and deliver value to our new owners.’
The acquisition is subject to conditions, including regulatory approval.