The purchase of fast-growing creative digital agency TPA Guernsey Ltd underscores the ambitions of the Channel Islands Media Group – which is the parent company of the Guernsey Press – in Jersey and Guernsey.
TPA will continue to operate independently, offering creative, marketing and digital services to clients across the Channel Islands and abroad. The agency focus over this next phase will be its Jersey operation, building on the last two years that have seen it become the largest agency in the Channel Islands. TPA’s existing owners have now become shareholders in CIMG as well alongside Bailiwick Investments Ltd and MXC Guernsey Ltd.
‘TPA will continue to run as an independent agency servicing some of the biggest names in the Channel Islands and with the backing of CIMG, we wish to capitalise on their success and grow our market share within the Channel Islands,’ said Bailiwick chairman Sir Geoff Rowland.
‘When Bailiwick Investments and MXC acquired the Guernsey Press, Channel Islands Media Group had been incorporated as a jointly owned investment company.
‘Much thought was given to the name so that it would convey a clear vision and ambition. The company would be headquartered in Guernsey but its investment horizons would not be limited to this island. The group would be a media group, not limited to a print newspaper.’
As part of the deal, TPA will also lead the digital transformation of the Guernsey Press alongside the printed newspaper continuing to be published for the foreseeable future – with a passionate belief in supporting rich content and serving the community.
Sir Geoff added: ‘The vision from the outset for the Guernsey Press is to deliver digital content and build a new online audience to support the printed paper. This will enable us to create readership loyalty through personalisation and deliver rich content through video, live streams and audio.’
MXC Capital CEO Ian Smith said: ‘CIMG was formed to serve the community. We have a number of new initiatives in plan that we believe will deliver the content, news, products and services that will serve our corporate clients, consumers and the wider community.’
TPA chief executive Tony Tostevin said the agency was focused on serving existing and new clients as well as growth in Jersey. The tie-up with CIMG would help drive the agency forward, he added.
He also spoke with passion about supporting and developing the Guernsey Press into the future. ‘The Guernsey Press is at the heart of the Bailiwick community as the trusted source for news within the islands. We’re pleased to be leading the transformation of the Press’s digital offering to augment and support the printed newspaper,’ said Mr Tostevin.
‘Delivering content online in rich formats is key to building further engagement with our local audience and providing advertisers valuable and targeted ways to reach their customers.’
He added: ‘It’s not often you get the opportunity to work on a local household brand to completely rethink how it engages with islanders, and working with the Guernsey Press team, we’re excited to enhance how our local community consumes news on a daily basis.’