The strategy also outlines its focus on promoting diversity within the organisation and connecting and bringing together communities.
JT worked with The Carbon Trust to benchmark and baseline its carbon emissions, bringing existing environmental activities together into a robust and formal vision. That includes using more locally-generated renewable energy, reducing its fleet size and moving to electric vehicles, scaling down and repurposing its property estate, while also supporting customers and partners to reduce their own carbon footprint.
The people element outlines JT’s focus on the community and its commitment to supporting local charities and vulnerable groups and champions the importance of digital education and online security for all.
Workforce diversity and inclusion is a key focus area for the group, which it sees as critical to ensure growth and attract the best talent.
‘We’ve set ourselves some ambitious targets, which won’t be achieved overnight. We hope when we report back each year we can demonstrate positive steps forward. We know we won’t get it right first time, however with the support of our people, customers and partners we hope to see good our commitments to supporting our purpose, while providing positive digital and social experiences,’ said Graeme Millar, JT Group chief executive officer.