'Is Guernsey doing enough to sell itself to the outside world?'
GUERNSEY'S long-term future as regards health, wealth and happiness, and more immediate concerns about the way it sells itself to the outside world, will be under examination at this year's Institute of Directors mid-term event next week.
IoD vice-chairman John Clacy who will be a panellist at the seminar, said that at times the island was showing itself to be 'its own worst enemy'.
He highlighted concerns about how Jersey was seemingly leaving the island behind with its business sales message – reflected by some within the States – and asked whether the island was doing enough on external sales and 'presenting its best face to achieve economic prosperity'.
Although the States is investing in Locate Guernsey, Guernsey Finance, Visit Guernsey and the Digital Greenhouse, Mr Clacy said: 'Are we all delivering the same strong, consistent message? Just how attractive is Guernsey looking and how do we compare in such competitive times?'
The mid-term event, which has become an annual fixture, follows on six months after the 2016 IoD Convention, which took its focus from Deputy Gavin St Pier's long-term objective of health, wealth and happiness for the island and its people and was deliberately forward-looking.
That theme will continue but the discussion will also focus on the way the island is promoting itself to the outside world.
The event, sponsored by Carey Olsen and HSBC, will take place on Wednesday 5 April at St James with registration from 7.45am and a finish time of 9.45am. Tickets cost £15, including breakfast, and can be booked via Eventbrite at http://bit.ly/2mHlgyN.
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