PR team strengthened by two new appointments at Specsavers
SPECSAVERS has made two new appointments to its public relations team.
Formerly senior PR manager at Vision Express, Jenny Wye has joined as a PR consultant specialising in eye health and clinical expertise.
She will work closely with Specsavers’ clinical services director Giles Edmonds and ophthalmology provider Newmedica’s marketing director Stewart Roussel – dividing her time between Guernsey, London and her home town of Derby.
National press office manager Paul Ainsworth is responsible for its audiology PR and all public relations activity in Ireland. Mr Ainsworth previously worked for Guernsey airline Aurigny and at the Guernsey Press.
Together they bring more than 30 years’ of communications and PR experience to the 13-strong UK team.
‘Jenny and Paul will strengthen an already robust team who support our 900 optical and audiology stores throughout the UK and Ireland, helping to build our reputation as the leading business looking after the eye health and hearing of the nation,’ said Jo Delbridge, director of public relations for Specsavers.
‘With the largest in-house marketing department in the sector, public relations plays a vital role in maintaining our brand profile, supporting our corporate responsibility programme and community activity at store level, as well as working with key stakeholders to reinforce our clinical expertise.’