Business appointments: From Sony to Sure for marketing executive

Business | Published:

A FORMER Sony executive has joined telecoms company Sure as head of marketing across the Channel Islands and the Isle of Man.

Francesca Vadher.

Francesca Vadher – who grew up in Guernsey – was previously head of marketing for Europe and the Americas at Sony Digital Cinema, and brings more than 20 years of experience to her new role.

‘Francesca has an impressive background and has proved that she is experienced at developing brands and managing international marketing campaigns,’ said Alistair Beak, chief marketing officer at Sure.

‘She will be working across the islands Sure serves to understand how Sure can support the specific needs of our customers and developing both corporate and consumer activity. I know she will be a real asset to the business and to the Sure team.’

Based in Jersey, she will be responsible for the planning and managing of consumer and corporate marketing campaigns across the Channel Islands and Isle of Man.

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