The ‘Attenborough Effect’

Business | Published:

THE ‘ATTENBOROUGH effect’ is helping to drive investment interest in green finance, according to a survey by Guernsey Finance.

Sir David Attenborough (25211815)

Three-quarters of those surveyed had increased exposure in green and sustainable finance – and everyone planned to do so in the near future.

External drivers such as the ‘Attenborough Effect’, where the veteran broadcaster David Attenborough is credited with making people more conscious about the impact of their consumption, were the main reason for doing so.

They also agreed transparent verification and certification, such as that offered by the Guernsey Green Fund, would catalyse investor demand.

European firms were slightly keener on a regulatory product than US managers.

Guernsey Finance interviewed managers and service providers at this year’s SuperReturn conference in Berlin. The report has been published as part of its ‘Reporting Global Developments’ series.

Dominic Wheatley, chief executive of Guernsey Finance, which promotes the sector, said: ‘Our survey suggests that investors are building up activity in the green space and that a clear, transparent certification process – such as the Guernsey Green Fund regulatory regime – is key to unlocking private equity for the climate finance cause.’

Will Green

By Will Green
Business Editor

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