Forum focuses on purpose, responsibility and PR’s role
CORPORATE purpose, the value of social responsibility and the role of PR professionals will be debated at this year’s flagship event for the Channel Islands’ communications industry.
The Channel Islands group of the Chartered Institute of Public Relations has secured four off-island speakers for its annual forum on 12 September. Soulla Kyriacou of Blueprint, an organisation which helps businesses be inspired and guided by a purpose that serves society, will open the afternoon with a talk about purposeful profit. She will discuss why sustainability and corporate social responsibility matter and what they mean for businesses that want to succeed now and in the future.
CIPR president Emma Leech will look at the role of the communications professional and the role of CSR in building and maintaining a positive reputation.
Richard Donovan, global head of social innovation and UK&I head of corporate responsibility at Experian, will talk about the topic on a large scale. Advita Patel, founder of the Comms Hive, chair of CIPR Inside and an internal communications specialist, will focus on what CSR means for employees and how to overcome internal apathy.
‘The success of business is no longer simply measured by its size and profitability, they need to consider their role in and impact on their local community and the wider world. ‘As communication, marketing and PR professionals, we are often involved in a business’ reputation and its social responsibility, we believe it is one of the most topical subjects facing business and our community today which is why we have chosen it as the theme of this year’s forum,’ said William Church, chairman of the Channel Islands CIPR group.
‘The forum has built a reputation over the years of debating issues which our members and the industry are dealing with on a daily basis. We are delighted to have secured such experienced and inspirational speakers.’
The event is open to all and the organisers believe this year’s topic will have resonance with those who work in the communications industry, in-house marketing teams, people responsible for corporate community programmes, HR and internal communications professionals.
The event will take place at the Digital Greenhouse from 12.15pm until 5pm on Thursday 12 September, to allow Jersey delegates to travel to and from Guernsey in one day. It is worth 10 CPD points for CIPR members. Delegates also have the option of joining the speakers for dinner after the forum. n Tickets can be purchased via Eventbrite.