Black Vanilla launches new PR and marketing service for start-ups

A NEW PR and marketing offering for start-ups and small businesses has been launched.

BV Bulb's Rachael Cumberland-Dodd and Alisha Smith. (28882284)
BV Bulb's Rachael Cumberland-Dodd and Alisha Smith. (28882284)

BV Bulb has been unveiled by local communications agency Black Vanilla – news that comes as a range of events are set to be held on the island to mark Global Entrepreneurship Week, which starts on 16 November.

Alisha Smith, account manager at Black Vanilla and who is leading the BV Bulb offering, said start-ups and small businesses had different needs to more-established enterprises, depending on what stage they were at.

‘We have worked with organisations of all sizes and sectors and have poured that experience and know-how into these new fixed-cost packages,’ she said.

‘Budding entrepreneurs and small businesses are responding to opportunities presented by technological change and further shifts in consumer behaviour triggered by the pandemic.

‘It is critical that these businesses establish the proper foundations to clearly and consistently communicate why their brand is different; get that right and a new business will be on the road to success.’

Three core packages have been launched, which the agency explained distilled its experience into high-value, high-impact tactics at an affordable price.

Bulb Set-Up is designed for those at the start of their new business journey and needing to develop their brand story, key messages and set up digital channels. Black Vanilla is collaborating with Rachael Cumberland-Dodd of Feed Marketing to help develop clients’ brand stories. Bulb Step-Up, a low-cost retainer, is for businesses that have already launched but want to take their communications strategy and outcomes to the next level to drive growth. Bulb Train-Up is for clients who may not be in the position to commit to a retainer, but want to improve social media impact through training.

. More information can be found at the Black Vanilla website or by emailing alisha@black-vanilla.gg.

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