Greggs reflects in the glory of Christmas display opposite

Baker giant Greggs has reversed the shop sign on one of its busiest outlets so people taking photos of a department store’s famous Christmas display get their logo the right way round in the reflection off the window.

The Newcastle outlet in question on Northumberland Street stands opposite the Fenwick department store which creates a hugely popular window display every Christmas.

The Fenwick window is being unveiled on Friday evening and each year many thousands of North East families queue up to see the displays which are seen by many shoppers as an essential part of Christmas.

Shoppers thought the idea was great.

“As well as Fenwick’s, Greggs is an icon of the North.”

Craig Wood, from Fenham, Newcastle, said: “It’s a cracking idea.

“It’s forward thinking for them, so people can catch the reflection.”

A Greggs spokeswoman said: “Our Newcastle customers might do a double take when looking at our Northumberland Street shop sign today.

“It might not be obvious why we’ve reversed our logo at first, but on reflection eagle-eyed fans might spot it when they look in the window across the street!”

He said: “Both Fenwick Newcastle and Greggs are synonymous with the region so we see this as a compliment for Greggs to want to be involved with our annual Christmas window reveal.

“Every year Fenwick Newcastle’s Christmas window creates a huge buzz and given that Greggs is in such close proximity to our Northumberland Street display, its logo is often seen in pictures on the reveal night as everyone takes the first shots of what’s behind the curtain.

“We’re looking forward to seeing all of the conversations on social media tonight with both our magical display and Greggs’ fantastic stunt!”