Young adults ‘face greatest uphill battle’ in cost of living crisis – report

The issue required attention ‘as a matter of urgency’, one building society boss said.

Young adults ‘face greatest uphill battle’ in cost of living crisis – report

Nearly half (47%) of 18 to 30-year-olds have low financial resilience, research suggests.

People with low financial resilience may be burdened under the weight of their debts or have little capacity to pay bills in the event of a financial shock.

The findings among the younger generations compare with 38% of 31 to 50-year-olds and 17% of those aged 51-plus deemed as having low financial resilience.

Those aged 18 to 30 were more likely to be savers than any other age group, with a minority of 16% not saving at all.

But younger people also tended to have higher outgoings when spending on essentials, the report, supported by Yorkshire Building Society, found.

It said the younger generation was spending more than twice as much on average as those aged 51-plus on essentials, such as rent or mortgage payments and other bills.

Young people were significantly more likely to have fallen behind on domestic bills and credit card repayments in the past six months, at 31%, compared with 3% of those aged 51-plus.

Ben Glover, deputy research director at Demos and lead author of the “bouncing back” research, said: “Despite the criticism that young people often face, regularly accused of spending too much money on coffees and avocados and not being financially prudent, our new research shows just how much young people are trying to look after their finances and save for the future – more so than any other age group.

“But amid a cost of living crisis, they still face the greatest uphill battle, with the highest spending on essentials, a lack of support and a system that doesn’t work for them.

“It’s time for the Government, policymakers and financial institutions to urgently work together to help boost young people’s financial well-being and prospects after the pandemic.”

The report also recommended the extension of existing savings schemes or to look at a new tax-incentivised savings scheme specifically to help under-30s with their emergency savings.

It said education providers should work in partnership with employers to help them to offer more financial education and support to employees, with a particular focus on young employees.

“Even before the pandemic, many young adults were facing a difficult financial situation and the impact of Covid-19 on the economy has only exacerbated this.

“This is an issue that requires attention as a matter of urgency to ensure the serious challenges young people are experiencing around the cost of living crisis, being over indebted, amassing sufficient savings and receiving a comprehensive financial education are addressed in a meaningful, timely manner.”

Demos carried out two surveys in June 2021, one involving 1,000 18 to 30-year-olds, and a further nationally representative survey of 1,000 adults across the UK.

It then presented the findings to experts from the worlds of policy, business and youth civil society, in a bid to help develop potential policy solutions to boost the financial resilience of young people.

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