Barbie and LOL dolls tipped to be top sellers this Christmas, Hamleys predicts
The retailer said ‘unboxing’ and ‘kidult’ trends were expected to feature this year, but said it was mindful of cost pressures on families.
Barbie and LOL dolls are set to be favourites under the tree once again this Christmas – while “kidults” are also expected to drive toy sales, according to predictions by toy store Hamleys.
The anticipated list of top sellers for the festive season includes three toys catering for the kidult trend, including a £150 Tamiya Lunch Box toy truck, the £40 Ralleys Soft Dart Blaster and the Anime The Cult of San Reja Neil toy costing £45.
Hamleys said it had seen a continuing trend of kidult toys which appealed to the “older generation” who were looking for “nostalgic toys that have played a part in their Christmas’ past”.
“We’re confident that our choices embody the very essence of Christmas and offer everyone the opportunity to discover their new favourite toy.”
Hamleys said it was conscious of cost pressures facing families this year, with a line-up that started at £18.
The store’s predicted best-seller is the £27 Barbie Pop Reveal doll, offering an “unboxing experience” that reveals one of four flavours – strawberry lemonade, fruit punch, watermelon crush or grape fizz.
LOL Magic Flyers, a new take on the ever-popular LOL doll, also capitalises on the package unboxing trend made popular on TikTok.
The £35 characters feature a bottle that shakes and lights up when touched, and can be repeatedly unboxed.
The list features toys for younger children, including the Disney Winnie and Piglet’s Treehouse and a classic Hamley Bear with a Harry Potter twist.
Lower tech toys on the list include £18 Marvel squishy TY Squish-A-Boos, and a traditional wooden bus costing £35.
Ms Kay said: “Given the ongoing challenges, we recognise the importance of providing parents with a range of pricing options, allowing them the flexibility to plan and purchase thoughtfully.”
The Hamleys top 10 Christmas toys list are:
Barbie Pop Reveal Fruit Series: Strawberry, Fruit Punch, Watermelon Crush, Grape Fizz, £27
LOL Magic Flyers, £35
TY Marvel 14” Squish-A-Boos (Asst), £18
Harry Potter Hamley Bears, £30
Beast Lab, £90
Hamleys Magic Moving Car, £40
Disney Winnie & Piglet’s Treehouse, £50
Hamleys Wooden Bus, £35
Paw Patrol Movie Skye Deluxe Vehicle, £50
Twister Air, £25
