Guernsey Press

Campaigner with microwave on head to say ‘enough is enough’ to convenience food

Healthy eating campaigner Microwave Man has already appeared in locations including Westminster.

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A campaigner has taken to the streets of the country wearing a microwave on his head to encourage others to say “enough is enough” to ultra processed convenience foods (UPFs).

Fittingly called Microwave Man due to sporting a 900 watt hollowed-out microwave on his head, the campaigner has so far been photographed wearing a suit and riding the Tube, to the bemusement of fellow commuters, as well as posing in front of iconic landmarks in Westminster.

He said: “Convenience is killing us, but we, the public, are not to blame.

Ultra-processed foods consumption
A man on the underground in London with a microwave on his head (David Parry/PA)

“We are all Microwave Man, so I am standing up for all of us.

“My goal is to not only raise awareness of the problem of old school convenience, but to say enough is enough.”

Ultra-processed foods consumption
Microwave Man wants to encourage others to say no to convenience food (David Parry/PA)
Ultra-processed foods consumption
A man on London Bridge in central London with a microwave on his head (David Parry/PA)

The research was conducted via Opinium in December, with a sample size of 2,132 UK adults.

For those interested in finding out more about Microwave Man’s next steps, they can follow #microwaveman on Instagram, TikTok and X.

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