Tice: The insurgent threatening Sunak’s election hopes
The Reform UK leader hopes his anti-establishment message will win over disaffected voters.
Richard Tice is the multimillionaire former Tory donor now hoping to spoil the Conservatives’ party on election night.
The one-time property developer inherited the leadership of Reform UK from Nigel Farage when he decided to step back from frontline politics in the aftermath of Britain’s withdrawal from the EU.
While he may have little chance of gaining the keys to No 10 himself, many Tories fear he could put a real dent in Rishi Sunak’s hopes of a return to Downing Street come the General Election.
A long-time Eurosceptic, Mr Tice made his fortune in the property business, following in the footsteps of his grandfather who once sought to demolish London’s landmark Ritz Hotel to make way for offices.
The group was responsible for some of the more controversial adverts of the campaign with images of migrants pouring across a border, helping to earn them the sobriquet – along with Mr Farage – of “the bad boys of Brexit”.
A Tory member for all his adult life, Mr Tice finally broke with the party in 2019 in frustration at the failure of Theresa May’s government to deliver on the referendum result.
Instead, he joined Mr Farage’s new Brexit Party (as Reform was originally called), becoming party chairman and securing election as MEP for East of England in final European parliamentary elections held in the UK.
Some at Westminster suspected he was simply keeping the seat warm pending the return of his predecessor – who had already resigned twice before from frontline politics.
He has, however, sought to develop his own agenda, emerging as a fierce critic of Covid lockdown restrictions and Government net zero policies and campaigning for tax cuts and an end to “woke nonsense” in the police and other public services.
In contrast to the blokeish, saloon bar bonhomie of Mr Farage, Mr Tice cuts an altogether more conventional political figure.
He will, however, hope that his fundamentally anti-establishment message will resonate with disaffected voters, particularly in those “red wall” seats which the Tories took from Labour in 2019.
