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Taylor Swift and Bitcoin named among the most popular Alexa queries of 2024

Amazon said UK users also asked its virtual assistant about football scores and pancake recipes.

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Taylor Swift’s height, the value of Bitcoin and the network of influencer MrBeast have been named among the most-asked questions of Amazon’s virtual assistant, Alexa, in the UK this year.

The tech giant said US popstar Swift, whose record-breaking Eras Tour continued through the year, topped the list for celebrity-based questions around height and age.

She also had three albums in the top five of the most-played and was named the top played artist via Alexa and Amazon Music.

Taylor Swift wearing a pink performance outfit as she sings and waves to the crowd
Taylor Swift was top of the list for celebrity-based questions asked to Amazon’s Alexa (Liam McBurney/PA)

According to the annual figures, which cover September 2023 to November 2024, general knowledge questions remained popular among Alexa users, with the value of Bitcoin and the population of Earth among the most-asked questions of the year.

Amazon’s data said asking Alexa for updates on the football was among the most popular uses for the AI-powered assistant.

A general view of a black Amazon smart speaker on a wooden table
UK users ask Alexa everything from pancake recipes to the value of Bitcoin, according to Amazon (Andrew Matthews/PA)

Using Alexa as a kitchen assistant was another big trend of 2024, Amazon said, as recipes for pancakes, Yorkshire puddings and banana bread named as the most popular requests.

Recipes for cake pops, halloumi stuffed peppers and mango ice cream also made it into the top 10.

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