Fast food chain responds to plant-based burgers with vegetables made from meat

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Arby’s is calling the concept Megetables.

An American fast food chain has come up with an alternative to the plant-based burger trend: vegetables made out of meat.

Arby’s, probably best known for its roast beef sandwiches, is branding the concept Megetables and has initially come up with a carrot made of turkey.

“Universally, people know we’re supposed to eat vegetables every day. But 90 percent of American’s don’t eat the recommended amount. So we said if others can make meat out of vegetables, why can’t we make vegetables out of meat?”

The Marrot is made from whole turkey breast, cooked sous vide, rolled in a carrot marinade and oven roasted.

A carrot made from meat at Arby's
The Marrot hasn’t made it as far as the Arby’s menu (Arby’s)

But Taylor added: “Culinary innovation is one of the key tenants of Arby’s. We test more than 1,000 menu items per year, and we remain committed to providing our guests with the highest quality meats in the industry.”

The concept may remind British diners of Meat Fruit, a dish made famous by Heston Blumenthal.

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