Tourism scheme could give island's economy a boost
FIGURES released by Tourism this week show that we are 12,000 down on last year's visitor numbers. So here's an idea. Geoff and Lynne from Reigate have been seduced by the 'Free flights to Guernsey' flyer they were handed as they returned aboard the Caribbean Queen on their recent stop over in St Peter Port.
They book their flights for £100 return each and opt for four nights at the 'Ritz' (£100 per night). When they check out of the Ritz they are refunded the cost of their flights (£200). Result.
So, Geoff and Lynne have had four nights in Guernsey for £200 each (bargain).
The refund on the flights will be mopped up £100 by the hotel and £100 by the States of Guernsey.
That will mean for the outlay of just £100 the States will bring £400 into the economy a (300% return). Add in Geoff and Lynne's tours, taxis, meals, booze and shopping. This could easily bring in another £400, meaning £800 into the economy for a mere £100 outlay. Again, result for Guernsey PLC.
Multiply Geoff and Lynne by 25,000. It would cost the States £2.5m. to bring £20m. into the economy.
If they had wanted a budget experience at the £50 per night 'Dog n Flea B&B', they would have been refunded half the cost of their flights, £50 each. Still good value.
The great thing about this scheme is that there is no capital expenditure. If the system works there would be more money into the economy and if it does not work it would mean less outlay by the States.
And finally, if the system works there would be no need to spend £30m. on a runway extension and if it did not work there would still be no need to spend £30m. on the runway extension.
The beauty of this simple plan is that it could be rolled out to encompass ferry travellers and all air carriers into the Bailiwick – including Alderney.
marcel62@cwgsy.net
