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Apple resumes human reviews of Siri audio with iPhone update

The US tech giant suspended the practice in August and apologised for the way it used people, rather than just machines, to review audio.

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Apple is resuming the use of humans to review Siri commands and dictation with the latest iPhone software update.

In August, the company suspended the practice and apologised for the way it used people, rather than just machines, to review the audio.

While common in the tech industry, the practice undermined Apple’s attempts to position itself as a trusted steward of privacy.

Tim Cook
Tim Cook (Cliff Owen/AP)

Now Apple is giving consumers notice when installing the update, iOS 13.2, that they can choose “Not Now” to decline audio storage and review. Users who enable this can turn it off later in the settings.

Apple also specifies that Siri data is not associated with a user’s Apple ID.

Tech companies say the practice helps them improve artificial intelligence services.

iOS 13.2 on an iPhone
iOS 13.2 on an iPhone (Jenny Kane/AP)

Apple previously disclosed plans to resume human reviews this autumn, but had not specified when. The firm also said then that it would stop using contractors for the reviews.

Other tech companies have also been resuming the practice after giving more notice. Google restarted in September after taking similar steps to make sure people know what they are agreeing to.

Also in September, Amazon said users of its Alexa digital assistant could request that recordings of their voice commands delete automatically.

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