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Opportunity knocks

WALKING around central London this week sent a tingle down my spine as everywhere I turned I saw the name ‘Guernsey’ leaping out of hoardings, on the side of buses and on posters in the tube stations. When people chatted to me and found out that I was from Guernsey, they immediately mentioned the film or said they have read the book. They were keen to learn more about the island. What a great publicity vehicle for Guernsey – and it’s an opportunity we must capitalise on. We all need to sell, sell, sell. The Guernsey Literary and Potato Peel Pie Society movie has provided a wave of publicity and interest in the island and we need to surf that wave.

Voices|Apr 27, 2018
Voices
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