Magic Weekend set to return in 2024 after plans to scrap format are overturned
IMG had previously announced its intention to axe the event, which was first held in Cardiff in 2007.
Super League clubs are set to win their fight to earn ‘Magic Weekend’ a reprieve as they converge on St James’s Park for the 16th edition of the six-game, two-day event that many feared was destined to be its last.
IMG, the sport’s new power-brokers, had made plain its intention to scrap the format and replace it with an unspecified alternative as a means to help reduce fixture congestion during the regular season.
But the almost unanimous enthusiasm of the sport’s top 12 clubs has made officials think again, and the return of the event in 2024 now looks to be secured.
A total of 62,154 fans watched the 2022 event, a slight improvement in the attendance from the previous year, despite the fact it involved two French clubs, Catalans Dragons and Toulouse Olympique, for the first time.
“I love footy and I could watch game after game,” said Smith. “So the concept of having three big games back to back, and then the next day coming back for three more, is great.
Magic Weekend kicked off in Cardiff in 2007 and has also been staged in Edinburgh, Manchester and Liverpool. Newcastle has staged all but one of the editions since 2015.
However, its future may lie away from St James’s Park given the likelihood that it will be pencilled in as late as August, which could clash with the football club’s commitments.
On Sunday, Wakefield target their first points of the season against Leigh before St Helens take on Huddersfield, then leaders Warrington round off the programme against Hull FC.
IMG’s purported ‘reimagination’ of the game, revealed in February, indicated its intention to axe Magic Weekend in its current format.
But the plan came into conflict with the clubs’ desire to protect their regular revenue streams, not least via a format that has proven to be profitable, as well as the positivity of supporters.
“Having rugby league on the road and going to different places has been really healthy,” said Wellens.
“I’m not sure what the plan is moving forward but I’ve always enjoyed the experience, and it is something I always loved when I was playing.”
