Placing Adverts

Your guide for creating artwork for the Guernsey Press and the Globe

Colour Reproduction

It must be remembered that the Guernsey Press is a newspaper, and colour will not look the same as commercially printed advertising material.

Our colour quality is industry standard if not higher, but we will never achieve the registration of sheet fed printers, where both the process and the paper quality are different.

We recommend consultation with our Production department on 01481 240240 prior to sending colour artwork if there are any doubts or concerns about registration.

Advert specification check list.

1. Colour set to CMYK or Greyscale NOT RGB.

2. Resolution 200dpi.

3. Correct dimensions, as advised by your Guernsey Press contact.

4. Saved as a PDF (to our specification).

General Suggestions and guidelines for Production of Advertisements.

We would suggest the following:

1. Avoid serif type styles and small type as the fineness of the serifs can sometimes be lost with small type sizes.

2. Do not use white out text on multiple (CMYK) colour backgrounds.

3. Do not make up text from multiple (CMYK) colours, particularly if the text is a sans serif font and a small point size.

4. Ensure that any black used in an advertisement is a single black, and not a mixture of Cyan, Yellow, Magenta and Black.

The Guernsey Press cannot be held liable for reproduction if these criteria are not followed.

Newspapers are printed using a four colour process, a lightweight paper and a lot of water, and the paper will change size slightly as it runs through the press units.

This is known as stretch.

It means that the colour in the last press unit will fall in a slightly different position at the head of the page than at the foot of the page, compared with the colour in the first unit.

This is an unavoidable aspect of the web offset process and is a dilemma faced by many newspaper printers.

It must be noted that this has more effect on text made out of multiple colours than on photographs because a picture is generally more able to withstand slight changes in register than multiple colour text.

Format for receiving artwork - step by step.

1. Artwork must be supplied in PDF format.

2. PDFs should be saved as version 1.3 (Acrobat 4).

3. When creating PDF artwork please ensure all colour settings are set to CMYK and NOT RGB.

Make sure all colour elements within the PDF are also set to CMYK.

All mono artwork should be converted to Greyscale.

4. When sending PDFs to The Guernsey Press we recommend using Adfast, www.adfast.co.uk.

This site allows you to transmit your artwork to The Guernsey Press and receive an Advert Tracking Email to inform you when the artwork has been uploaded and downloaded successfully.

5. Your Guernsey Press contact will supply you with a URN (unique reference number) at the time of booking.

All files sent to us MUST bear this URN number.

Note: If the PDF is not created as above, we cannot accept responsibility for the advertisement appearing incorrectly or not appearing.

We do not accept complete advertisements by email.

THIS GUIDE APPLIES TO ALL ADVERTISEMENTS APPEARING IN THE GUERNSEY PRESS AND GLOBE.

For full details of our terms and conditions visit www.thisisguernsey.com or contact our sales department on 240280.

Type Area

Full page.............................400mm x 262mm

Column depth ........................................400m

Display/Classified

Columns per page.........................................8

Single column.......................................30mm

Two columns.........................................63mm

Three columns......................................96mm

Four columns......................................129mm

Five columns.......................................162mm

Six Columns........................................195mm

Seven Columns...................................262mm

Eight Columns.....................................262mm

January 2013