The new, large-scale campaign is on-air now within the UK and Ireland, reaching an audience of more than eight million adults, and one in five adults across England.
The ads will be broadcast on ITV3 nationally during prime time and on ITV1 regionally in the west country, London, Meridian East, and Yorkshire regions, as well as, for the first time, in the Republic of Ireland on Virgin Media 1.
Watch the new advert
Aurigny offers services to regional airports across the UK, as well as Dublin.
States of Guernsey lead marketing officer Zoe Gosling said working with the airline made sense.
‘Working together means our message goes further, and this joint marketing campaign offers some exciting opportunities for us, which we hope will translate to increased awareness and ultimately more visitors, as well as promoting how well-connected we are,’ she said.
It follows on from a similar joint campaign between ferry operator Brittany Ferries and Visit Guernsey earlier this year.
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