Lottery ticket price to be reviewed after fall in sales
TICKET prices and prize distribution for the Channel Islands Christmas Lottery are to be reviewed in the wake of a fall in sales this year.
Sales across Jersey and Guernsey were about 10% lower compared with 2018, according to senior lottery officer Jon Taylor, who said it was important that people were given the chance to shape the way the lottery operated.
‘It is the people’s lottery and we’ll be looking to go into detail about the prize portfolio and the cost of tickets,’ he said.
‘The challenge for us is that research from previous years hasn’t been conclusive – people said they wanted a large first prize, and plenty of second-tier prizes, which I think we provided, but this meant that the ticket price needed to be higher.’
After five years of being priced at £2 each, lottery tickets went up to £3 in 2018 and 2019.
Mr Taylor said it had been hoped that sales would be comparable with 2018, but that the fall might have stemmed from a generally ‘challenging’ retail and economic climate.
The forthcoming review will also consider the balance between the major prizes announced on draw night and the instant wins available from the scratch-card element of each ticket. Mr Taylor said 2019 had seen a 4% rise in sales of other scratch-cards.
It is not yet known how the fall in Christmas Lottery sales will affect the amount of money that will be distributed to good causes. Mr Taylor said this would depend on how many prizes from 2018 were unclaimed by the deadline, as this money would be added to the proceeds of 2019 sales. A confirmed figure is expected to be available this month.
The jackpot first prize from the 2019 lottery, which was guaranteed at £1m., went to a winner in Guernsey who, to date, has remained anonymous. The second prize of £50,000, and five third prizes of £10,000 each, were all sold in Jersey and have now been claimed.