The visitor figures for the first three months of the year showed that there were 21,928 people staying in the island for at least a night, which was 5% better than in 2024 and 1% better than 2023.
The number of day trips to the island was up 6% year-on-year and 14% on 2023.
The TMB said that the latest data was encouraging, backing a return in business travel and a recovering net promoter score.
Chairwoman Hannah Beacom said that there was much to be optimistic about.
‘It’s encouraging to see a return in business travel and an improving net promoter score, meaning more visitors are likely to recommend the islands to friends and family. Also worth noting the Easter holidays began in March last year, compared to April this year, affecting leisure visitors and a change that is expected to be reflected in the April stats,’ she said.
‘This analysis of our travel and accommodation trends shows that there is a lot that is moving in a positive direction, and we are confident that 2025 will be a profitable year for the industry.’
Following a drop in the net promoter score last year to 50 points, this year’s score for Q1 has increased to 60 points. The score can range from minus-100 to plus-100. The increase reflected a higher proportion of visitors giving the top scores of nine or 10 out of 10 for how likely they were to recommend Guernsey.
The statistics also showed that to the end of March, the number of visitors from France had more than doubled and there was a 9% increase in visitors from the UK.
However, visitors from Jersey had fallen by 7% and there was a 15% decrease in visitors from elsewhere.
Most people visited to see friends and family, with business, work or training being the second-most common reason.
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