The local company, Trick or Treat, created what is potentially the world’s first Halloween-dedicated platform that helps trick or treaters plan safe, fun routes by flagging which houses are accepting visitors.
Households that dare to welcome little witches and vampires can sign themselves up on the map for free.
Its smart filters, moderation tools, and community features aim to make the night simpler and remove some of the stress of the unknown.
Trick or Treat was founded by Michelle Pearce-Burke, a local entrepreneur and mum of three girls aged five and under. She said she could not believe it did not already exist.
‘In this day and age it feels like an obvious solution to that slightly awkward door-knocking experience,’ she said.
‘People were so complimentary about it last year. They had discovered new houses and met people they hadn’t realised lived so close. Knowing the homes to approach gave them more confidence, and those who always buy buckets of sweets in anticipation were so pleased to have more, guaranteed trick or treaters to entertain. And that’s what it’s all about – community and people connecting.’
More than a third of households expect between 10 and 20 visitors this year. However, concerns around safety, stranger danger, older children being involved, traffic, and food allergies continue to worry parents. And research conducted by Trick or Treat revealed that over half of UK households admit they pretend not to be home on Halloween – keeping the lights off, ignoring the doorbell, or going out altogether.
This year, the map has been relaunched into a global platform with a host of new features, many of which are at the request of islanders. Households can now highlight allergy specific treats and provide opening times, among various useful upgrades.
Over 70,000 people have already signed up worldwide and Mrs Pearce-Burke thinks that figure might reach 100,000 by Halloween.
‘I’m blown away at how many families have already signed up, it feels amazing,’ she said.
‘I’m hoping we haven’t even reached the peak of it yet. We aim to put the sparkle back in Halloween, by ensuring the night is one of fun, not fear.’
More than 100 island homes have appeared on the map so far this year, but Mrs Pearce-Burke said the more, the spookier.
For those who dare to sign up, visit www.trickortreatmap.com.
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