A total of 282,028 visitors came to the island throughout 2025, according to data from the latest annual Travel and Visitor Accommodation Report.
This is estimated to have contributed around £151m. to the local economy, which is a £10m. increase from 2024.
In Jersey, last year’s monthly figures revealed a consistent decline in visitors from the year before, although the island is still well ahead of Guernsey in total numbers.
In June, it received an estimated 51,900 visits – which was a 25% decrease from June 2024. At the end of October Jersey said it was some 18% down on visitor numbers for the year to date at about 424,000.
Compared with 2024, Guernsey last year welcomed 17,411 more visitors via plane, ferry, or yacht – an increase of some 6%.
Despite a reduction in cruise visitors, the island still saw a net increase in total visitors, with over 7,000 more overnight stays, and an increase of 11,000 travellers from France. Day-trippers – by plane or ferry – also increased by 31%.
‘This latest data suggests our ongoing efforts to strengthen visitor links with neighbouring jurisdictions is continuing to bear fruit,’ said Deputy Lee Van Katwyk, tourism lead for the Economic Development committee.
‘2025 was a key year for tourism in the island, largely thanks to increased ferry services via Brittany Ferries, more emphasis on marketing the island to our French neighbours, and greater collaboration across our local tourism industry.
The committee is continuing to build on this positive momentum with exciting initiatives such as the Big Eat Festival, an expansion of our cruise ship schedule, and the reintroduction of British Airways, which will all help to make for another successful tourist season in 2026.’
The annual report provides information and statistics on travellers into and out of the island, as well as where they stayed during their visit.
The majority of survey respondents stated leisure as their primary reason for travelling.
85% of said the natural beauty of the island and its beaches were what attracted them, while 56% cited its history and heritage. About 30% reported that it was the ability to island hop over to Herm, Sark, Alderney, and Jersey, that drew them to the island.
The Net Promoter Score, which shows how likely visitors are to recommend the island to a friend or relative, reached its highest-ever score of 71 points in the latter half of the year, with an average of 68 – which is 13 points higher than in the poor travel year of 2024.
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