The funds raised by the 365 Club will go directly towards improving the lives of islanders affected by dementia and supporting their families.
With Alzheimer’s and dementia diagnoses on the rise across the Bailiwick, the association has experienced increasing demand for its services, from providing respite for carers to hosting social afternoons and activities at its headquarters in St Sampson’s.
Guernsey Alzheimer’s Association manager Julie Thompson said that with diagnoses on the rise, supporting the growing number of island islanders affected by dementia, and their carers, had never been more important.
‘Fundraising is critical to ensuring we can continue providing community services that offer a lifeline to those we support, whether that’s through carer respite, community activities or creating a welcoming space where people can share their experiences,’ he said.
‘We hope our rebrand will raise greater awareness of our work and the support available after a diagnosis, while the 365 Club will encourage everyone, from schoolchildren to local businesses, to make the year-long pledge to join us and help more people to live well with dementia.’
The charity has also introduced a distinctive new logo and refreshed website.
Working with local design agency Two Degrees North, the rebrand aims to better highlight the charity’s work and make it easier to access the support services available following a dementia diagnosis.
For more information about the 365 Club and to make a pledge, visit www.alzheimers.gg/campaigns/the-365-club or follow on Facebook and Instagram
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