It’s always good to hear a Jerseyman admitting – through gritted teeth – that Guernsey does it better. Or at least, equally as well. Makes a good headline too.
Particularly at this time, when inter-island relations could be better, we hear from Jersey that European experts are telling them that the future is not rival ferry services – it’s doing more together.
‘What’s Jersey’s largest underutilised tourism asset?’ Tom Jenkins, CEO of the European Tourism Association was asked on a visit to the island.
His response: ‘The Bailiwick of Guernsey.’
And the advice didn’t fall on deaf ears. The Jersey Hospitality Association agrees.
It believes the future is selling multi-centre holidays to international travellers.
‘You go to the Cayman Islands, the Bahamas, the British Virgin Islands, not just individual islands,’ its CEO said.
Of course, difficult inter-island travel links don’t help in this regard, and although VisitGuernsey and VisitJersey are working together at international events, it’s very early days for them to be able to claim they’re selling themselves as multi-hub holidays.
But if our mission is to think big, and think global, and super-power our marketing efforts, what’s not to like about a joint sale between the islands, rather than scrapping over an economic Muratti?
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