VisitGuernsey’s sights set on younger market in new 2023 campaign

An initial digital and social media campaign using the hashtag ‘ThatIslandFeeling,’ was run for a week from Boxing Day, showing the best of what the Bailiwick has to offer.

It reached an audience of 769,152 and preceded the main digital, social media and print campaign which got under way on New Year’s Day.

‘VisitGuernsey is building on the success of 2022, continuing to promote an authentic experience by featuring local ambassadors and highlighting the variety of things to do,’ a Visit Guernsey spokesman said.

‘These include our island-hopping opportunities, varied and stunning sea swimming locations, history and heritage, highlighting the recently-renovated Hauteville House, our quirky and unique range of accommodation and dining experiences.’

A new 2023 brochure was created and delivered to VisitGuernsey’s 11,000 postal database between Christmas and New Year and the first print adverts were also run at the same time, appearing in the Financial Times, Daily Telegraph, The Guardian and The Observer.

With quarter four for 2022 seeing a 14% increase in occupancy compared to the same months in 2019 in the occupancy survey, VisitGuernsey will look to carry on the positive trend throughout this year.

‘We continue to work closely with the hospitality sector, including tour operators and travel agents, while building on regional activity by working with carriers on existing routes where they have capacity and potential for growth,’ the spokesman said.

n The 2023 brochure can be seen at bit.ly/3WV90aZ.