Coop offering special prices to its members

The new 'Member Prices' initiative will cover a range of products across the stores

Chief marketing and membership officer David McGrath said it was responding to members asking for immediate rewards from their membership.

‘Member prices are the first step in delivering these tangible benefits, and we are eager to continue this journey of providing even more value to our members,’ he said.

‘This initiative is a direct result of member feedback, and we are delighted to offer an initiative that truly meets their needs and expectations.’

The concept has been developed over several months and was first trialled at the Coop’s Don Street store in Jersey to gather member feedback. The idea was presented to members at the AGM, followed by focus groups, who backed the idea.

Signage for the new initiative is going up in stores today.

Members may still also receive a dividend, but the new prices will allow members to benefit right away.

Coop CEO Mark Cox said member prices aimed to thank its loyal customers.

‘It’s about offering real value while staying true to our cooperative principles,’ he said.

‘Shopping with the Coop means more than just savings. Every purchase made by a member helps us make a difference, whether that be sharing profits with members, funding local initiatives or supporting our efforts to reduce our environmental impact.’

Islanders need to make sure they are a member of the society to get member prices.

There are more than 120,000 members across the Channel Islands, who pay £1 for a share. New members will need to provide photographic ID.

n Details about signing up are available at https://join.channelislands.coop/