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CI tourism partners up at Europe’s top travel trade show

Visit Guernsey and Visit Jersey have combined to promote the Channel Islands at ITB, Europe’s largest travel trade show, in Berlin.

A number of tour operators already offer joint island holidays, typically of about three nights in each island over a week.
A number of tour operators already offer joint island holidays, typically of about three nights in each island over a week. / Guernsey Press

The local agency said that the event was a success, with successful meetings with multiple German tour operators on options for 2027.

It said it would be pushing twin-island trips, using the new British Airways route through Heathrow and the London airport’s good connections with Germany.

‘The show provided a fantastic opportunity to showcase what makes our islands unique and was a real reminder of the strength we have when we work together,’ said Visit Guernsey.

‘Collaborative, joined‑up promotion of the Channel Islands helps us tell a richer story, amplify our reach, and unlock new opportunities that benefit both destinations, particularly into the European markets, who we know want to experience all our islands.

‘The interest in the Channel Islands as a combined, complementary offering continues to grow, and it’s exciting to see partners looking ahead with genuine enthusiasm.’

A number of tour operators already offer joint island holidays, typically of about three nights in each island over a week, including British Airways holidays, which describes the islands as having ‘a certain continental flair, thanks to a mish mash of cultural influences from both the British and French mainlands.’

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