The app uses the phone’s camera to track real-life surroundings, and combines digital images with the natural landscape.
Creator of AR Guernsey and founder of Digital Motion Workshop Aaron Smillie said he hopes the app will allow locals and visitors to explore the island’s beautiful beaches through a different lens.
‘I first started working with AR technologies around 13 years ago at Sky News,’ said Mr Smillie.
‘I found that potential clients were asking more and more about AR, and the sector has developed so much since then.
‘We are always on our phones looking down, so I wanted to make something where we are looking outwards to our beautiful surroundings.
‘There has been a massive rise in the popularity of apps such as TikTok and Snapchat, so I wanted to appeal to the age group using those kinds of apps and encourage them to explore the island.’
The app can be used in locations such as Vazon, Cobo, L’Eree, L’Ancresse or Pembroke.
This season’s theme consists of giant hot air balloons and dragons flying around the beaches.
The themes will be updated every three months to include new creatures and treasure hunts.
‘The app is for anyone, but particularly aimed at a younger demographic and their parents.
‘In future versions of the app, we are looking at providing users with a way to see the island’s history.
‘We need to be able to balance the safety of our users with a good experience, which is why I chose beaches as the first place they can use the app,’ said Mr Smillie.
‘On the beach, there is plenty of open space so people do not have to worry about bumping into obstacles while looking at their phones.’
The team are grateful for their sponsors Polygon Collective, Vantage Insurance and Edease for supporting the launch.
The app has been launched for Apple users, and an Android version will be released once any bugs have been ironed out.
To download the app, go to https://apps.apple.com/gb/app/ar-guernsey/id1633790736 or scan the QR code.