The small UK chain is taking on the local favourite after purchasing it for almost £1m. last year.
In an interview with the trade publication Fry Magazine, owner Antony Akathiotis said that it was the cleanest shop he had ever stepped into and he was ready to start trading straight away, looking for a mid-January launch.
‘The menu is very focused on fish and chips and they already offer gluten-free, which we might expand,’ he said in the magazine interview.
Mr Akathiotis said that he had an investor backing his £1m. investment in the premises and setting up in the island, and was feeling really positive about it.
‘What attracted me the most [to Guernsey] is that there are no big chains,’ he added.
‘It feels like running a shop in the ‘90s when your competition was just the local chippy, Chinese or Indian. Here in the UK, we’re competing against every food place imaginable.
‘It’s just quality, traditional fish and chips. The foundation is already great, but we think we can take it up another level.
‘In Guernsey there’s no VAT, so the pricing structure will be completely different and I’m not handing over 20% of my sales straight away.’
Mr Akathoitis said that his trade across his Midlands stores over the last 12-18 months had been ‘ticking over’ but with prices rising across the board, profits had taken a hit.
To adapt to customer buying habits, the company introduced different portion sizes and a range of meals, which he said helps even out the pricing. A large cod meal includes large cod, chips and a sauce for £15.
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