Guernsey has seen a modest up-tick in leisure visitors so far this year, and the island’s net promoter score – which shows how likely visitors are to recommend the island to a friend or relative – has gone up to its highest-ever score of 72, one point better than the previous high of last summer.
The number of visitors travelling to the island for leisure over the first three months of the year increased by more than 500 compared to last year, including a 60% increase in French visitors.
‘These figures are genuinely encouraging,’ said Charlie Walker, co-chair of the Tourism Advisory Board.
‘A record NPS and a 60% jump in French visitors tell us that Guernsey’s appeal is broadening and that visitors are leaving happy.
‘For the tourism sector, rising bed nights and longer average stays translate directly into commercial opportunity. The challenge now is to sustain this momentum through peak summer season and beyond.’
The data comes from the quarterly Travel and Visitor Accommodation Bulletin, which provides information and statistics on travellers into and out of the island, as well as the accommodation they stayed in during their visit.
Almost 1,200 visitors between January and March were from France. January showed 42% occupancy rates in local accommodation – a 2% increase from 12 months previously – and that later rose to 49% by March.
During these first three months, visitors spent a total of 96,583 nights, and increased the average length of stay to 4.4 nights.
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