Once overshadowed by nearby Greece and Croatia, Albania is fast becoming a popular choice among holidaymakers, with 12.5 million visitors in 2025, up by 23% from 2023 (source: INSTAT, Institute of National Statistics, Albania).
Social media content showcasing the crystal-clear waters of the Albanian Riviera no doubt has a part to play, however with its fascinating cultural history and unspoilt national parks, Albania offers much more than just its coastline.
And with better value holidays compared to more established Mediterranean destinations, there’s a compelling argument for Albania this summer.
The Albanian Riviera
Stretching along the Ionian Sea in south-west Albania, the riviera has everything from secluded coves and seaside villages to lively beach clubs and resorts.
The unofficial capital of the region, Sarande, is a busy port town with frequent ferries arriving from Corfu. While it has all the amenities, it’s worth venturing further afield to discover everything the coastline has to offer.
To the south lies Ksamil, where the sandy beaches and turquoise waters have seen it dubbed the ‘Maldives of Europe’ on social media. However most of the beaches are privately-owned with beach clubs and sunbeds along the shoreline, so it’s not for everyone. To escape the crowds, kayak across to the uninhabited islets and natural sandbar, or explore the ancient ruins in nearby Butrint National Park.
For a more authentic experience, head north to Himare. The perfect base for beach-hopping, the small town has a strong Greek influence and offers a beach-front promenade with bars and restaurants, as well as a hilltop old town with panoramic sea views. Many of the nearby beaches are only accessible by boat, so don’t miss a full-day boat trip, with multiple stops for swimming and snorkelling, the chance to discover hidden caves, and breathtaking views from the clifftop at Grama Bay.
Heritage and history
Beyond its beaches, Albania has a complex history that is apparent throughout the country. To understand more about its layered past and cultural influences, visit Gjirokaster, a short drive inland from Sarande.
Named a Unesco World Heritage Site thanks to its well-preserved Ottoman architecture, the old town is overlooked by a 12th-century castle, which also served as a prison during World War II and under the communist regime in the 1970s. Beneath the cobbled streets of the Old Bazaar - a network of alleyways lined with handicraft shops and alfresco dining - lies a Cold War tunnel. Built in secret by political prisoners in preparation for a nuclear attack, the 800m bunker remains in its original state and is open to visitors.
Off the beaten track
If you’re looking for a more active holiday, consider visiting the Peaks of the Balkans, a network of national parks spanning Albania, Kosovo and Montenegro.
A two-hour drive north of Albania’s capital, Tirana, lies Shkoder, the gateway to the Albanian Alps, where there are several day trips on offer to nearby national parks, villages and lakes.
To fully experience the natural beauty of the region, hike the Valbona to Theth trail, a 16km route with 1000m of elevation. Although the hike takes just one day, the journey to Valbona is split into three stages including a small ferry on Lake Komani, a man-made reservoir carved into the mountains. The boat sails through a canyon lined with dramatic cliffs - a highlight in itself. Once in Theth, make sure to visit the Blue Eye, a natural spring and waterfall where you can enjoy an icy plunge in the turquoise water.
Getting there
Take advantage of the new British Airways route to Heathrow and connect to Tirana. Alternatively, and a more convenient option if you are heading for a beach break, fly to Corfu from Gatwick with easyJet or TUI before catching a one-hour ferry from Corfu Town to Sarande.
Practical information
Public transport can be unreliable and infrequent, so consider private transfers or hiring a car to explore at your own pace.
The official currency is the Albanian Lek (ALL), and while some shops and restaurants accept major credit and debit cards, there is still a strong preference for cash. Both ALL and EUR are accepted, but it’s best to exchange money before you arrive to avoid ATM fees.
If you would like further information about Albania or are looking for travel advice and holiday inspiration, visit www.travelemara.com.
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